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Let's pretend you run a website that sells different kinds of jewelry. Let's say you want your website to rank higher for a specific brand of jewelry, "Jill's Jewelry". Here are some simple first steps you can take to help increase your search engine rankings for that keyword:
1. Create a flat page and title it "Jill's Jewelry". Make the URL portion of the web page be something like /jills-jewelry/. In the body of the web page, write thee or four paragraphs about Jill's business, and refer to her whole business name often (once or twice per paragraph, as what seems natural).
2. Ask friends and others to link to the flat page you created on on your website. Don't have them necessarily link directly to your home page, but have them go to the new flat page you created. We're assuming the home page is more generic and not specific enough to be about Jill's Jewelry, so we want links coming in to the specific page.
Getting incoming links requires a lot of creativity. Some ideas to get incoming links include posting the link to your Facebook profile page, other people's blogs (or better yet, getting people to blog about your collection of Jill's Jewelry), website directories, etc.
When people links to your flat page, have them put "Jill's Jewlery" in the link text (instead of "click here"). For example, "Go see Jill's Jewelry on the Bracelets & More website." Have the text in the paragraph surrounding the link talk about Jill's Jewelry (why it's so great and why everybody's going to want to go to the site to check it out). This increases the relevance for the keywords "Jill's Jewelry".
3. Back on your website, be sure to link to the new flat page you made for Jill's Jewelry. One way to do it is to add it to your Site Map page.
4. Wait about a month for the search engines to notice the updated links and the page of your site.
You should notice an increase in rankings there for your page. To help your rankings improve even more, try to find ways to get more people linking in to that particular flat page.
Article originally posted by Danemco, LLC on www.danemcoweb.com. Danemco, LLC provides website development and hosting services to clients nationwide and is based in St. George, UT. |
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