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• 5 Ways to Get More Ideas

  Created: Wednesday, 28 October 2009 00:00 Author: Jonathan Cole

  1. Ask – Asking is possibly one of the easiest things you can do to gain more ideas. You can ask friends, family, colleagues, or even your customers for ideas.   Several years ago, the company I work for started a kaizen program. Employee ideas flood...

• Living Life as an Income Statement

  Created: Wednesday, 21 October 2009 00:00 Author: Jonathan Cole

  Income statements have long been one of the most critical pieces of paper within business. Investors and shareholders often wait anxiously for updated income statements to be released. Knowing whether the business is losing or making money, and by how muc...

• The Greatest Day of My Life

  Created: Thursday, 01 October 2009 00:00 Author: Jonathan Cole

  Some time ago I found myself standing in front of all the employees in our company sharing with them the greatest day of my life. “Do you know what the greatest day of my life is?” I asked. “The day your daughter was born!” one replied. “When yo...

• Beware of Your Competition

  Created: Wednesday, 23 September 2009 00:00 Author: Jonathan Cole

  Business responsibilities are overwhelming at times. Because of day-to-day pressures, the long-range goals sometimes get lost in the shuffle. When this happens, business owners and managers often lose sight of their competition. This tends to lead even th...

• From Problem to Pearl

  Created: Wednesday, 16 September 2009 00:00 Author: Jonathan Cole

  Several years ago, while in Japan, I visited a place known as Toba City, commonly referred to as “The Pearl Capital.” There were many fascinating things to see while in this city. I remember one place that gave a brief class regarding the formation of...

• Customer Homicide

  Created: Wednesday, 02 September 2009 00:00 Author: Jonathan Cole

  Have you ever heard of business owners or corporate executives killing their customers? It sounds so bizarre, and it definitely is! While I have never heard of a business owner actually murdering a customer, businesses are killing their customers every da...

• Guerrilla Marketing!

  Created: Wednesday, 26 August 2009 00:00 Author: Michael Schmutz

  Marketing has evolved since the beginning.  Even people in the first century of the world had to market to trade goods and services.  The point is that you shouldn’t have to worry about being like another business to be profitable.We hear ever...

• Unleash the Genie Within

  Created: Saturday, 28 February 2009 20:13 Author: Jonathan Cole

  We all know the drill - you discover a hidden lamp, rub it a few times, and magically a genie appears to grant you three wishes. As a child, I remember that other children seemed to have the same three wishes: have a million dollars (unadjusted for inflat...

• Put Your Lines in the Water

  Created: Wednesday, 14 January 2009 00:00 Author: Jonathan Cole

  How many times have you seen someone fishing, expecting to catch a fish, but doesn’t have a fishing line in the water? Probably never. That almost sounds crazy that one would expect a fish to come to you and say, “Here I am. Pick me!” and jump right...

• What a 4-Year Old Taught Me About Business

  Created: Tuesday, 13 January 2009 00:00 Author: Jonathan Cole

  How often have you tried to explain something to a four-year-old, and you continue to hear the never ending “Why?” It’s an endless battle that you will never win. No matter what response you give, the child asks, “Why? Why? Why?” “Daddy, are w...

• Customers are People, Not Money

  Created: Monday, 12 January 2009 00:00 Author: Jonathan Cole

  From my experience with customer service, businesses seem to be confused about what a customer really is. There are probably many ways to describe a customer, but I believe the two main perceptions are that customers are people or customers equal money to...